“But, you know, you guys get the exclusive news.”Įven with the incredible mark he has made in the music industry, which includes 16 albums, Berner says that one of the accomplishments he is most proud of is being successful in an industry where people of color are underrepresented. Perrys final 2023 NFL Mock Draft: Patriots find their lockdown CB originally appeared on NBC Sports Boston. I haven't told anybody that, except you,” he says. “I'm working on a project with Ozuna, which will be super. And he also has a collaboration with one of the biggest names in Latin music in the works, which he revealed publicly for the first time in the interview for this story. But he is also still very much involved in the music business, including a livestreamed guest performance with Bob Weir and Wolf Bros. As a brand, Vibes gives him an outlet to make his ideas a reality. Entrepreneur And Entertainer Juggles Multiple VenturesĪs the head of Cookies, Berner says that he can sample 30 to 40 different strains of cannabis in a month, leading him to find creative ways to enjoy his herb. It’s a paper designed with the “player” in mind, he says. That focus allows the company to offer products with the cannabis community in mind, including the Cubano, a cone designed to be “short stogie-type paper” that will hold up to eight grams of bud. “We designed everything for smoking bud,” he says. Cultivated in France, VIBES Rolling Papers are ultra-thin letting your dry herb's flavor flourish each session. But Vibes is the only brand that is unapologetically intended for cannabis, while others market their products for rolling tobacco cigarettes. VIBES Rolling Papers BUY NOW The VIBES King Size Slim Rolling Papers feature a natural paper with a proprietary airflow to ensure consistent draws and ample airflow. I recommend using a Santa Cruz Shredder to get that perfect fluff and consistency.”īerner notes that there are other quality rolling paper manufacturers, some of which he considers his mentors. “You have to have a certain kind of bud and you have to you have to break it down a certain way. “It's a little more difficult to roll this paper,” he explains. He notes, however, that the product isn’t for everyone.
Berner recognized that there was a demand for premium rolling papers as he was growing his brand Cookies, which now has bright blue dispensaries and cultivation partners in seven states.
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